ANALYTICS SETUP

Analytics is the foundation of data-driven decision making. Without proper tracking, you cannot measure what works, identify what fails, or optimise your marketing spend. Our analytics setup service implements Google Analytics 4 with the depth and accuracy that European businesses need for compliant, insightful reporting.

GA4 configuration goes far beyond adding a tracking script. We set up your property with proper data streams, configure cross-domain tracking if needed, and implement enhanced measurement for scroll depth, outbound clicks, video engagement, and file downloads. Custom dimensions and metrics capture business-specific data that standard events do not cover.

Google Consent Mode v2 is mandatory for European websites using Google Analytics. We implement consent integration with your cookie management platform so GA4 respects user choices. When users decline analytics cookies, GA4 runs in cookieless mode with modelled conversions. When they consent, full tracking activates. This ensures GDPR compliance while maintaining useful data.

Custom event tracking captures the specific user actions that matter to your business. Form submissions, CTA clicks, phone number clicks, pricing page views, demo bookings, file downloads, and video plays are all tracked as named events with relevant parameters. These events feed into conversion goals and audience segments.

Conversion tracking connects your analytics to business outcomes. We set up conversion events for your key objectives whether they are contact form submissions, purchases, phone calls, or booking confirmations. Google Ads conversion import links your paid campaigns directly to these outcomes for accurate ROI measurement.

Reporting dashboards transform raw data into actionable insights. We build custom Looker Studio dashboards that show traffic sources, user behaviour, conversion performance, and campaign results in a clear, visual format. Dashboards are shared with your team and stakeholders, with automated email delivery on your preferred schedule.

Data quality assurance ensures your analytics are accurate from day one. We test every event, verify conversion tracking, check referral exclusions, filter internal traffic, and validate cross-domain tracking. A data quality audit document confirms everything is working correctly before we hand over.