Services

Brand & identity design

Logo and identity design built to hold up on a website, an invoice, a vehicle and a shopfront.

The problem we usually find

Identity work stops at a logo file. There is one lockup, no rules for the situations it will actually meet and no version that survives small sizes — so within a month the brand exists in six inconsistent forms, and every new asset becomes a design decision made from scratch by whoever happens to need it.

How we approach it

We design the system, not the picture. The mark is drawn to work at favicon scale and on a facade, in one colour and in reverse. Typography, spacing, layout and tone are decided alongside it, and every rule is tested against a real application before it is written down.

What you receive

A logo in the formats production actually needs, an identity system covering type, colour, layout and usage, and the applied assets to launch with. Source files are yours outright and editable, with no dependency on us to produce the next one.

Who it suits

Businesses that are launching, renaming or outgrowing a logo made in a hurry: new companies that need a first identity, trades and local businesses whose vehicles, signs and documents all look different, and firms that are preparing a new website and want it to look like one brand. It suits a business that needs a system, not only a logo file.

What we need from you

Everything that exists today: old logos, signs, photographs of vehicles, documents and the website. A short description of your customers and of where the identity will be seen. Examples of brands you like and brands you do not, with one sentence on why. One person who can approve decisions.

What this covers

Logo design
An original mark drawn for the business, delivered in vector and raster formats for screen, print and signage.
Corporate identity system
Colour, typography, layout and imagery rules that keep the brand recognisable across every surface it appears on.
Brand guidelines
A short, usable document stating how the identity is applied and how it is not, so anyone can produce work that stays on brand.
Applied assets
Business cards, documents, social profiles, email signatures and signage or vehicle artwork prepared from the same system.

How the work runs

Brief
You describe the business, its customers and where the identity will appear. We collect what already exists, including old logos, signs and documents.
Mark
We draw the mark and test it against real uses: a favicon, an invoice, a vehicle and a shopfront.
System
Colour, type, layout and tone are fixed into rules. Each rule is tested on a real application before it is written down.
Handover
You receive the source files, the guidelines and the applied assets. The files are yours and can be edited without us.

Questions before you start

What do I receive at the end?

A logo in the formats production needs, in vector and raster, for screen, print and signage. An identity system that covers colour, type, layout and usage. Brand guidelines. And the applied assets agreed in the quote, such as business cards, documents, social profiles and email signatures.

Who owns the files?

You do. Source files are delivered editable, with no dependency on us to produce the next asset. The quote states exactly which files are included.

Can you update my existing logo instead of starting again?

Yes. We look at what the logo already does for the business. If it is worth keeping, we redraw it and extend it into a system. If it is not, we explain why before we propose a new mark.

Can the identity be used on vehicles, signs and the website?

Yes. Applied assets can include signage and vehicle artwork. The same system carries into the website and the social profiles when those are built with us, so the brand looks the same everywhere.

How does a brand project start, and what does the quote depend on?

With a short brief through the quote form or WhatsApp. The quote depends on whether a logo only or a full system is needed, which applications must be prepared and whether a website or social profiles will use it. Within 48 h you get a concrete approach, a realistic timeline and a clear quote. No price is published.