Services

Brand & identity design

Logo and identity design built to hold up on a website, an invoice, a vehicle and a shopfront.

The problem we usually find

Identity work stops at a logo file. There is one lockup, no rules for the situations it will actually meet and no version that survives small sizes — so within a month the brand exists in six inconsistent forms, and every new asset becomes a design decision made from scratch by whoever happens to need it.

How we approach it

We design the system, not the picture. The mark is drawn to work at favicon scale and on a facade, in one colour and in reverse. Typography, spacing, layout and tone are decided alongside it, and every rule is tested against a real application before it is written down.

What you receive

A logo in the formats production actually needs, an identity system covering type, colour, layout and usage, and the applied assets to launch with. Source files are yours outright and editable, with no dependency on us to produce the next one.

What this covers

Logo design
An original mark drawn for the business, delivered in vector and raster formats for screen, print and signage.
Corporate identity system
Colour, typography, layout and imagery rules that keep the brand recognisable across every surface it appears on.
Brand guidelines
A short, usable document stating how the identity is applied and how it is not, so anyone can produce work that stays on brand.
Applied assets
Business cards, documents, social profiles, email signatures and signage or vehicle artwork prepared from the same system.