Sectors

Local and hospitality businesses

A customer is standing in a street or sitting in a car, phone in hand, close to a decision. The site has to answer the first question at once and put the next step within reach of a thumb.

Published projects: 5 published projects
Markets of this work: Germany · United Kingdom · Cyprus · France

How local customers decide

The decision is fast and it happens on a small screen. The customer wants four things: to know whether this business serves their area, whether it is open, roughly what it costs or how to book, and whether they can trust it. A mobile barber must answer whether it comes to the customer before anything else. A restaurant must show the menu, the location and the opening hours within one interaction. A garage must show who will handle the car before it shows a price list.

How we structure the site

The main action is always visible: call, book or open the menu. Opening hours, address and service area are written as text, not baked into images, so they can be read, searched and copied. Menus and price lists are real pages, not PDF files. A QR code on a table or a van opens the exact page it promises, not the home page. Photographs show the real place and the real people, because customers check.

How they are found

Local searches combine a service with a place, or just say “near me”. The website text, the Google business profile, the opening hours and the reviews have to agree with each other. A business with two bases gets two pages, one for each. We do not promise a ranking, because nobody can honestly do that. We build the structure that gives each page a fair chance, and then we measure what happens.

What we ask first

We ask what a customer needs to know in the first ten seconds, and what they ask on the phone today. We ask for the opening hours, the service area and the booking method exactly as they are, including the exceptions. We ask who looks after the Google business profile and the reviews. For a restaurant or a hire firm we also ask how the menu or the fleet changes over the year, because the site must stay easy to update when it does.

Where our proof comes from

Our published work here includes a mobile barber in Bristol, a restaurant with a QR route to its menu, a garage and two car hire firms with continuing search work. For the car hire firms we revise structure, content and search intent as the season and the fleet change. We do not publish ranking positions or traffic figures, because we publish only results that a client has confirmed and approved.

Decisions we make on local business sites

Answer the first question first
Bayrak London is a mobile barber serving Bristol. The whole journey is built around the first question a mobile service must answer, which is whether it comes to you, and the booking route is within a thumb of every screen.
Menu, place and hours in one interaction
Delinara Nani is a restaurant site built mobile-first around the menu. The menu, the location and the opening hours are within one interaction of arrival, and the QR route opens on the dishes, not on a home page.
People before price lists
SF Automobile is a garage where trust comes before price. The workshop and the people come in front of the service list, because a driver choosing a garage is deciding who to hand their car to.
Pages that match how renters search
ERM Rent A Car and ZMN Rent A Car compete on local search. ERM gives each pick-up city its own page, and ZMN structures its fleet by size, transmission and hire duration, because that is how a renter specifies a need.