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E-commerce

Commerce experiences designed around product discovery, trust and conversion, from WooCommerce to custom storefronts.

The problem we usually find

A catalogue is online but nothing supports the decision to buy. Product discovery is a search box, trust signals are absent, delivery and returns are hidden until checkout, and the mobile experience is the desktop layout compressed.

How we approach it

We treat discovery, trust and checkout as three separate design problems. Category structure and filtering are built around how the range is actually shopped. Trust is made explicit early rather than at the payment step. Checkout is measured in fields removed, not features added.

What you receive

A storefront on the platform that fits the operation — WooCommerce where the team already works that way, custom where the catalogue or logic demands it — with payment, tax and delivery configured for the market you sell into.

Who it suits

Businesses that sell a physical range online or want to start: suppliers of building and decoration products, sports and equipment retailers, and independent shops with a local following. It fits a first online shop, a catalogue that has outgrown its platform, or a shop that must sell into both the United Kingdom and France.

What we need from you

A product list in any form: a spreadsheet, a supplier feed or an export from the old shop. Photographs, or a plan to make them. Your delivery, return and tax rules for each market. Access to the current shop and the payment account, if they exist. If product text or photography is missing, design and copywriting can be added to the quote.

What this covers

  • Catalogue and category structure

    Categories, filters and product pages organised around how the range is actually shopped, with clean addresses that a search engine can follow.

  • Storefront design

    Product pages, basket and checkout designed for the phone first, with delivery and returns information shown before the payment step.

  • Platform and build

    WooCommerce where the team already works that way, a custom storefront where the catalogue or the logic demands it, and a stated reason for the choice.

  • Payment, tax and delivery

    Payment methods, tax display and delivery options configured for each market you sell into, using the rules the business supplies.

  • Search visibility

    Product and category pages with their own titles, descriptions and structured product data, and a sitemap that lists what should be indexed.

How the work runs

  1. Range and rules

    You describe the range, the markets and the way orders are handled today. We list what the shop must do: payment, tax, delivery, returns and stock.

  2. Structure

    Categories, filters and product information are agreed before any page is designed, because they decide how customers find things.

  3. Design and build

    Pages are designed against real products, built on the chosen platform and tested through a complete order, on a phone first.

  4. Launch and handover

    The shop goes live with payment and delivery set up for each market. Active clients keep a direct line for changes and critical support.

Questions before you start

Which platform do you build on?

The one that fits the operation. WooCommerce suits teams who already manage products that way. A custom storefront suits catalogues or rules that a standard plugin cannot handle. The quote gives the reason for the choice, so it is not a hidden preference.

What does an online shop quote depend on?

On the size and shape of the catalogue, variants and options, the number of languages and markets, the payment and delivery rules, whether products must be imported from another system, and whether photography and product text are ready. The quote form asks for these. No price is published.

Can the shop sell in both the UK and France?

Yes. Payment methods, tax display and delivery options are set up for each market, in the language of that market. The business supplies its own tax and shipping rules, and we configure them.

Do I need to provide product photos and descriptions?

The business supplies its products, photographs and descriptions, or asks for design and copywriting to be included in the quote. We structure the content so it can be searched, filtered and found by search engines, and we check it before launch because thin product information makes a good shop harder to find.

What support is there after launch?

Active clients keep a direct line for changes, new products and critical support when it matters. Hosting can be set up as part of the project. This is a working arrangement, not a guaranteed response time.

Have a project that needs to perform?

Tell us what you are building, where you want to grow and what is getting in the way.