Websites · France
SARL SAYAN
Website for a resin-floor, floor-marking and industrial-painting contractor in Isère: one page per resin system, sector and area, each with a quote form.
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SEO & Google Ads
Technical SEO, content structure and paid search managed as one measurable acquisition system.
The problem we usually find
Organic and paid are run by different people against different definitions of success. Paid buys traffic the site cannot convert; organic targets terms with no commercial intent. Nobody can say which channel produced the enquiry.
How we approach it
One intent map covers both channels. Technical foundations first — crawlability, indexation, structure, speed — because paid traffic lands on the same pages. Then content built for the query it answers, and paid campaigns that buy the intent organic cannot reach yet.
What you receive
A technically sound site, a content structure mapped to commercial intent, campaigns configured for the market and language, and reporting that attributes outcomes rather than counting impressions. We report what the data supports and nothing beyond it.
Who it suits
Businesses that already have a website and need it found: home-improvement and construction firms, car rental companies and other local service businesses that depend on enquiries from search. It fits a site that gets visitors but few enquiries, a new site that needs a search plan before launch, or a business that runs ads with no way to see what they produce.
What we need from you
Read-only access to Search Console and analytics for the current site, and to any existing Google Ads account, held in the business’s own name. A list of the services or products that matter most, and the areas you serve. The names of the competitors you watch. If tracking is missing, we set it up before any campaign spends money, and the quote says so.
What this covers
Technical foundations
Crawlability, indexation, site structure and page speed checked and fixed first, because paid traffic lands on the same pages.
Intent map
The searches that matter to the business, matched to the page that should answer each one, in each language and market.
Content structure
Page briefs, headings, internal links and structured data built for the query each page answers, not for a keyword count.
Google Ads campaigns
Account structure, keywords and negative keywords, ad copy and landing pages set up for the market and language, with conversion tracking in place before spend starts.
Reporting
Reports tie search and paid activity to enquiries, show what changed and what happens next, and say plainly when the data does not support a conclusion.
How the work runs
Audit
We check the site, the search profile and any ad account: what is indexed, what is blocked, what is measured and what is not.
Intent map
Searches are grouped by what the person wants, then matched to pages. Gaps become a content list. Clashes become fixes.
Fix and build
Technical fixes come first, then page content and structure. Paid campaigns start only when tracking is in place.
Measure and adjust
Reports show enquiries, not impressions. Each review ends with what changes next.
Questions before you start
Do you guarantee rankings?
No. Nobody outside a search engine can guarantee a position, and a promise of one is a warning sign. What we commit to is the work, the measurement and honest reporting. We report what the data supports and nothing beyond it.
How long does SEO take?
Search changes are crawled, indexed and then compared with competing pages, so results are not immediate. Before work starts we agree what is measured, which pages are the priority and when the results are reviewed. We do not publish a promised timeline.
Do I need both SEO and Google Ads?
Not always. Search optimisation builds pages that can be found without paying for each click. Google Ads buys visibility for searches that organic pages cannot reach yet. We look at the business, the competition and the budget, then recommend one or both and say why.
Who owns the Google Ads and analytics accounts?
The business. Accounts, tracking and permissions are set up in the business’s own name, with us added as users, so nothing depends on us staying.
Can you work in English and French?
Yes. Keyword research, page content and ad copy are done separately for each language and market, because people search differently in the United Kingdom and in France. A translation of English keywords is not enough.
Have a project that needs to perform?
Tell us what you are building, where you want to grow and what is getting in the way.