What should a website brief include?

A good quote starts with a good brief. A brief does not need to be long or technical. It needs to tell the builder what the site is for, who it is for and what has to be true when it is done. This guide lists what to prepare before you ask for a quote, so that the answer you get fits your project and does not hide surprises.

The goal

Write one or two sentences: what should the site do for the business? Examples are to bring in enquiries, to sell products online, to book appointments or to show your work to buyers. Add how you will know that it works. A goal makes every other decision easier.

The audience and the markets

• Who are your customers? Describe the kind of person or company and what they want to know.
• Which countries and languages? A site for the UK and France is two audiences, not one translation. See multilingual websites.

What the site must contain

List the pages and the functions you think you need: services, case studies, a shop, a booking form, a customer area, a blog. If you do not know, say so. A good builder can propose a structure. A rough count of pages helps to size the work.

Content: who writes it

Text, photos and video take time. Say who will provide them and when. If you need help with copywriting, photography or translation, say that too, because it changes the scope.

What you already have

• Logo, colours and brand rules, or a statement that you need an identity. See brand identity.
• An existing site, its address and who can access it. If it has search traffic, read redesigning a site without losing search traffic.
• Domain name, hosting and email: where they are and who holds the logins.
• Accounts for analytics, ads and social media.

Examples you like and dislike

Send two or three sites you admire and one or two you dislike, with a sentence on why. This shows taste faster than any description.

Tools and connections

List the tools the site must work with: payments, booking, accounting, customer records, newsletters. Say which ones you use today, so that the builder can check how to connect them.

Decisions, approvals and dates

Say who decides and who must approve. If a fixed date matters, such as an event or a campaign, say what it is and why. A date you cannot move changes what can be done.

Budget

If you have a budget range, share it. It lets the builder propose options that fit instead of one that does not. If you do not have one, say what matters most so that the quote can show choices.

What happens after launch

Say who will update the site, who will host it and whether you want ongoing support. See website hosting and website maintenance.

Questions to ask before you send it

• Can I explain the goal in two sentences?
• Do I know who provides the content?
• Do I know who holds the domain and hosting logins?
• Have I said which parts are fixed and which are open?

An incomplete brief is better than none. Send what you have, and expect questions.

How DMC Kreatif handles it

You can send your brief by WhatsApp or the contact page, or use the quote form, which asks for the type of project, the markets and languages, the size of the site and the services you need. We prefer to ask a question early than to guess. The quote is priced on your scope, and we publish no price list. Within 48 h you get a concrete approach, a realistic timeline and a clear quote. Read about our websites service.