Cakir Façades

Context

Cakir Façades is a façade specialist working near Châteaubriant in Loire-Atlantique, covering rendering, decorative stone-effect coating, external thermal insulation, aluminium guttering and new-build façade work.

Challenge

To the trade these are one discipline. To a search engine and to a homeowner they are five separate problems with five separate vocabularies. Someone whose render is cracking and someone costing an insulation upgrade are at different stages, with different budgets and different urgency, and a single services page forces both to read the other's answer.

Strategy

Each trade was given its own page and its own intent: façade renovation, stone-effect coating, external insulation, aluminium guttering, new build. The homepage lists all five as equal entry points rather than ranking them, because the site cannot know which one brought the visitor.

Recent projects follow the services and the qualifications sit alongside them — decennial guarantee, qualified craftsman, free quote, deadlines respected. In this trade those four facts are the objection handling.

Design and system

Project photography carries the weight, at full width, with the client's own colour preserved exactly. The layout keeps the phone number in permanent view: façade enquiries convert by phone, and burying the number behind a contact page adds a step that costs conversions.

Build

The service pages share one template so a sixth trade can be added without design work, and the structure supports the location-qualified pages that local search rewards. A blog and a questions section were included as places for the practical explanations that would otherwise crowd the service pages.

Outcome

Split a single trade offer into distinct service pages — rendering, stone-effect coating, external insulation, aluminium guttering, new build — so each one can answer the specific query that brings a client to it.